Web Accessibility: How Improving Online Communication for the Blind Aid

Many businesses struggle in today’s sluggish economy. According to ShopperTrak’s National Retail Sales Estimate, total retail sales for Christmas week 2010 dropped 4.1 percent and foot traffic in brick-and-mortar stores fell 6.1 percent (Christmas Week Retail Sales). To increase sales, companies must look for new marketing ideas and revenue streams. Two ideas are using Web advertising and creating online storefronts— ‘click-and-mortar’ stores versus ‘brick-and-mortar’ stores (Journal of Interactive Advertising 2002). Companies also target the massive â€Å"Baby Boomer Generation† to appeal to larger audiences. Businesses increase their Web presence effectively and efficiently by creating sites that appeal to the aging Baby Boomers and to all visually impaired people. They create these sites by using Web accessibility. The term visually impaired describes people reporting difficulty seeing even while wearing corrective lenses as well as those who are blind, according to the American Foundation of the Blind (Facts and Figures). The World Health Organization (WHO) divides vision into four categories: normal vision, moderate visual impairment, severe visual impairment, and blindness. Low vision includes individuals having â€Å"moderate visual impairment† and â€Å"severe visually impairment.† The low vision category includes legally blind individuals; the Braille Institute defines a legally blind person as someone who â€Å"central vision acuity† is 20/200 or less even with corrective lenses, such as glass or contact lenses. Low vision and blindness comprise the spectrum of visual impairment. The WHO states that glaucoma, cataracts, and â€Å"uncorrected refractive errors, such as myopia and astigmatism, are the major causes of visual impairment worldwide. ... ...C/q/id/53349/t/2>. Steinfeld, Charles. â€Å"Understanding Click and Mortar E-Commerce Approaches: A Conceptual Framework and Research Agenda.† Journal of Interactive Advertising. 2.2. Spring 2002. Print. Tim Berners-Lee: Bio. World Wide Web Consortium, 30 April 2010. Web. 10 April 2011. . United States. Census Bureau. Americans With Disabilities: 2005. Washington: GPO, 2008. Print. 29 USC. Sec. 794d. 1998. Print. US Web Retail Sales to Reach $249 Bln by '14-Study. Reuters, 8 March 2010. Web. 7 April 2011. . Vision Loss Rate Expected to Double as Boomers Age. SeniorLiving, n.d. Web. 8 April 2011. . World Health Organization, April 2011. Web. 6 April 2011. .

Little White Lies

Shannon Law LITTLE WHITE LIES Have you ever told a lie to somebody? After telling that lie, did you feel guilty about it? Most of the time, people feel guilty or bad if they express their own opinion about something. Telling the truth is always essential for us in everyday life. We can be trusted by other people and at the same time, be able to express and support our own opinions. Honesty can never hurt anyone more than you lying to them. Why did you think Abraham Lincoln was nicknamed â€Å"Honest Abe? † Because he believed that honesty is the best policy. Telling the truth is the most important thing to do. It is better to tell the truth, admit your mistakes, and move on. People should tell the truth all the time to feel more comfortable. Telling the truth makes life so much simpler without having to worry about anything and without having to lag that guilt around that’s trapped inside your body. People appreciate this quality, and that gives value to us. People who tell the truth become more appreciated by other people. We have to keep a good image of ourselves. In order to do that, we must be honest in all situations. If a person lied to you, and you found out that he lied, would you ever trust that person again? Besides, when you tell the truth, it’s easier to support your own idea or opinions because you don’t have to create a completely made up story. People who lie invent a huge history and when you ask them some details, they’re quickly lost in the explanation and they forget some details to make their lie understandable. A good example of a person who thinks that it is essential to telling the truth is Abraham Lincoln. Do you know why Abraham Lincoln was nicknamed â€Å"Honest Abe? It is said that the roots of this nickname start in his early working life. As a young man, Abraham Lincoln worked as a general store clerk. On evening, he was counting money in the drawers after closing and found that he was a few cents over what should have been in the drawer. When he realized that he had accidentally short-changed a customer earlier that day, Lincoln walked a long distance to return the money to the customer. On another occasion, Lincoln discovered that he had given a woman too little tea for her money. He put what he owed her in a package and personally delivered it to the woman, who never even realized that she was not given the proper amount of tea until Lincoln showed up at her doorstep! Lincoln carried his regard for the truth through his years at the White House. He himself was deeply sincere. During the civil war, President Lincoln stated, â€Å"I hain’t been caught lying yet, and I don’t mean to be. † To Lincoln, the truth was not worth sacrificing for any gain, no matter how large that gain may have been. Honestly is good because, for example if you sneaked out in the middle of the night to meet up with your friends and your parents found out, wouldn’t they expect you to come home and explain everything to them truthfully? Wouldn’t they be even angry at you if you lied to their faces? My cousin had a personal experience with this. It happened in the summer of 2010. My cousin, Crystal, and her friends decided to sneak out. Crystal knew that it was wrong but she ended up going anyway. She and her friends decided to go to a club. Crystal and her friends all told their parents that they were sleeping over another person’s house. My aunt (Crystal’s mom) actually ended up calling Nicole’s (Crystal’s friend) house to check up on Crystal to see if she was there. Unfortunately, she wasn’t. While having the best time dancing at the club, Crystal felt a tap on her shoulder, she turned around and this person asked, â€Å"Can I have this dance? † That person ended up being her dad. Crystal and her friends immediately stopped, looked at each other and thought, †Oh no. † All of their parents knew that something was up and somehow put the pieces of the puzzles together and found out where they were. When she got home, her parents were very disappointed with the fact that she lied. Crystal ended up being ground for two weeks. This was the situation where I learned that honestly is the best policy and that lying will get you into more trouble. In conclusion, lying is lying. The part when lying is very bad is when it is deceitful. When you lie too much, nobody will believe you when you actually tell the truth. Your character will always be in question. You will also be known as the â€Å"liar† and people will never know if what you say can be true. Lying makes you untrustworthy and diminishes your character.

Schizophrenia And Its Symptoms, Causes, Treatments

Introduction Schizophrenia is a turbulent mental illness that many people throughout America are suffering from. The word schizophrenia comes from th One percent of America’s population is diagnosed with Schizophrenia each year. This mental disorder is more common in late teenagers and young adults ranging from the ages of 20 to 30. It is proven that this illness occurs in more young men than women. People who suffer from schizophrenia usually cannot have normal lives due to the disabling symptoms. This illness is prevalent all over the world and researchers are still working towards a cure. This paper will discuss Schizophrenia and its symptoms, causes, treatments. Content Schizophrenia is a long-term brain disorder that causes people to have an altered state of consciousness. Like any other disorder, schizophrenia has symptoms and phases. There are three main phases that occur during schizophrenia. The beginning phase is called the prodromal phase. During the prodromal isolation and an increase in unusual thoughts and suspicion occurs (NAMI, 2016). This includes symptoms such as depression and social anxiety. Most young adults and teens have emotional outburst or odd behavior during this period. This stage is often not diagnosed because the symptoms are common in most teenagers, young adults, and other health disorders. The next phase is the active or acute phase. In the active phase symptoms such as delusion and hallucination take place. These symptoms can cause severeShow MoreRelatedSymptoms, Causes, And Treatments Of Schizophrenia1702 Words   |  7 PagesSymptoms, Causes, and Treatments of Schizophrenia Cassidy Echalico Florida State College at Jacksonville Symptoms, Causes, and Treatments of Schizophrenia Schizophrenia is a stigmatized disease that labels victims as crazy. One percent of people develop schizophrenia in their lifetime; more than two million Americans suffer from schizophrenia in a given year (Spearing, 1999). 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